KEY WORDS

Mainstream media product- something that reaches a larger audience, culture and groups: Adverts above the line, digital billboards

Niche media products- Targets a smaller audience specialised in catering to niche needs, appealing to a small minority: Below-the-line advertising

Narrowcasting- very very specific channels for specific audiences.

Chris Anderson: The Long Tail Theory- published in 2004, published in 2009. The theory is Long Tail is where a business strategy from a company obtains profits from selling low volumes of niche products to many consumers rather than large volumes to not many consumers.

Simulcasting- when a media product is broadcasted both online and via a traditional medium at the same time. In tv terms, it could refer to programme being broadcast on two different channels. e.g: French open tennis tournament.

Traditional advertising- Posters, billboards, print adverts, static, magazines, leaflets, newspaper, radio.

Digital advertising- Moving billboards, adverts on TV, YouTube, social media, podcast, audio, search engine marketing, email marketing.

Above-the-line advertising: Conventional media such as TV, Radio, Ads, Prints- very obvious and appeals to mass consumers.

Below-the-line advertising: Not conventional media such as pamphlets, stickers, promotions, logos. Subtle but powerful. Cheaper than buying a slot in a tv ad.

Vertical integration: A media company having full control of every process. (PRE- PROD-POST) Distribution and exchange is also controlled by them. E.G Disney.

Horizontal integration: Has subsidiary companies that they have bought used to support the marketing of their products. E.G BBC.

Synergy: when a company doesn't own another one but they use each-other to promote.

Demographics: age, gender, economic status, class ,level of education, hobbies and lifestyle choices. GRACE. ABC1C2DE

Psychographics: personal beliefs, interests, lifestyle, traits.

Geodemographics: local geographics and cultural impact.

Sexual orientation: preference

Video-on-demand: Netflix/ Youtube. Disney own the Disney channel (TV) but also Disney plus, a VoD allowing it to compete with the likes of Netflix.

Black Box: smartphone or laptop that supplies us with all of our ICT and media requirements.

Independent film- a lesser company with not so much budget and exposure. Its made outside and owned outside of the 'Hollywood big six'.

The big six- Paramount, Universal (owned my comcast) , Warner bros, Walt Disney, Columbia, 21st century fox.

Joint Ventures- The independent company to have creative control and free, whereas by working for a conglomerate, one looses control. This is why someone might take on a Joint Venture which is when one media company works with another, not for, mutually benefiting both the parties. The film 'Get out' is an example of a joint venture. Produced by an independent company but distributed by a conglomerate.

'First-look deal'- In the film industry, it is an agreement between a writer and an independent production company or between an independent production company and a film studio in which the potential buyer (producer or studio) of a not-yet-written script or in-development film or television project is allowed to buy it outright, co-own or invest in, license, any IP that is newly coming into license. Such things could be: artwork, invention, business, idea or real estate property etc.

Denotation: Describe exactly what you see, simple, straightforward 

Connotation: Signified, deeper hidden meaning, what a symbol actually means

Diegetic: sound that is in the world of the text- dialogue or music etc

Non- diegetic: post production editing sounds

On screen sound/ off screen sounds (cant see source of sound but its coming from the world of the text|): diegetic

Parallel sound: diegetic sound that matches the scene

Contrapuntal: diegetic sound that doesn't match the scene