Theory Blog

Uses of Gratifications: PIES- Personal Identity, Information, Entertainment, Social interaction

P- personal relevance to the media product.

I- being informed how?

E- How is it entertaining you? Emotional release? Relaxing- filling time? Sexual gratification?!

S- Topic of conversation? Insight- social empathy? Sense of belonging, carrying out social roles. Replacing companionships.

Passive audience: Unable to form opinions/ interpret when consuming media texts

Active audience: Able to interpret media texts and form their own opinions when consuming media.

Theorists: Blumbler and Katz



 

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