TV research methods
New talent show on the BBC:
research competitors e.g Britain's got talent (secondary research)
research/ interview individuals to use in the show (primary)
market research in general (secondary)
quantitative- numerical, precise, averages. (closed question)- simplistic, averages, collective data
qualitative- wordy, written, depth, personalised. (open ended question) - trends, product reviews, success
quantitative- Likert Scale -0-0-0-0 (choose circle)Questionnaire:quantitative:
On a scale of 1-10 how much do you like talent shows?
Overall do you think the product was worth the amount you spent on it? Yes or No
Would you recommend this to others?
Are you satisfied with the product YES/NO
Where did you first hear about this product? insta- snap- facebook- google SELECT
What other talent shows have you watched?
Have you seen an ad for a talent show?
qualitative:
Why do you like talent shows in general?
What was your favourite act in talent shows?
Does the product work like its meant too, if not explain why.
How can we improve the product?
Explain why you bought this product.
Audience feedback might be used to exploit a gap in the market.
Identify 4 methods for collecting audiences feedback used by media producers for a specific media product that you have studied.
Shein uses instagram to allow the consumer to comment and discuss their likes and dislikes of the clothes.
BGT uses quantitive polls on google to understand the audiences' likes and dislikes.
Amazon uses qualitative questions to gather audience feedback about a product.
BBCs poll on their website to collate viewing figures as well as their likes and dislikes.
Probably 3/4
Identify 4 methods for collecting audiences feedback used by media producers for a specific media product that you have studied.
ReplyDeleteAgreed 3/4. Your first example is great, but you've not mentioned an audience research method. Instagram is the social media channel, but what is the research method?
Mrs B