Web 2.0 and technological convergence.

Technological convergence allows audiences to access media content from multiple platforms on one device. It involves the coming together of information and communication technologies to create new ways of producing and distributing products and services to media audiences.

A black box: device that supplies us with all our information and media requirements e.g smartphone.

Its cost effective, can carry it around easier/ more portable, however a laptop can be quite expensive.

Dot com boom 1998/ 2001, huge rise in internet based companies.

Shift from Web 1.0 to 2.0

Web 2.0 allows users to interact and collaborate with each other in a social media dialogue as creators are called prosumers since they create content. 

Mobile phones enhance social connections that have always existed: gossip, calls, text. 

Timeline:

Playing with my dads blackberry-2009

Listening to Disney disks on the stereo thing- 2010

Word document with that clip thing screaming at me- 2011

Listening to music on my dads iPod thing- 2012

iPhone 6- 2015

iPhone SE- 2020

iPad Air- 2022

Impact of online distribution

Music can be downloaded streamed or simulcasted at the click of a button without ever having to leave a spot. It's available wherever, whenever.

Simulcasting- when a media product is broadcasted both online and via a traditional medium at the same time. In tv terms, it could refer to programme being broadcast on two different channels. e.g: French open tennis tournament.

Narrowcast channels: tv channels that distribute special interest (niche) content.

Time shifting: Recording of programming to a storage medium to be viewed or listened to after the live broadcasting- examples of this includes ITV+1 Channel 4+1. NOT WHEN U RECORD SOMETHING TO WATCH IT LATER.

Time shifting contributes to the success and increased popularity of shows such as 'love island' because being able to view it at a later date allows adults and teenagers to watch it and catch up with their friends etc, or when younger children are out of the house. 

channel 4

sister channels:

More4, Film 4, E4, 4Music, The Box, Box Hits, Kiss, Magic, and Kerrang!

Niche content:

E4 previews and distributed a lot of dating content since it is primarily aimed for ages 16/18- 32

Kerrang! is niche because it plays only rock and alternative music.

Online Advertising- Youtube

Ads posted on yt.

Cynical marketing ploy.

Biggest social media.