Audiences- PEST

PEST:

Political factors

Economic factors

Social factors

Technological factors

Used when gathering ideas abt pre-early prod stages.

P- some media is banned in some countries e.g in china, north korea etc. (middle-east) Due to ethical, cultural, social media, and religion matters

E- subscriptions, revenue, paywalls (pay to access), social media payment, globalisation, companies paying for advertising

S- piracy, fake news, privacy issues, cyberbullying, interacting

T- social messaging, global accessing, 14/7 access, ability to stream/ download videos

PEST- make a connection between PEST and two media products.

Why is PEST analysis crucial to the research and evaluating stages of a media product?

DISNEY:

P- Could the advertising campaign offend the audience members?

E- Could it become to expensive for consumers to buy?

S- Are there enough opportunities to maximise potential synergy and/ or marketing methods?

T- Wide range of audience accessibility?

Wicked

P- In some countries they might need a hijab or different costumes to adhere to the countries political ideas. Some mythical creatures and/ or themes might need to be changed due to religious reasons since countries such as India idolise certain animals and deem them as holy.

E- Releasing this on certain streaming services might create paywalls for people who haven't purchased it. This poses a threat due to rising inflation. However the cinema is affordable so this is a good positive.

S- Since so much funding has gone into the creation of this film, piracy would mean that they would lose a lot of profit. This could be caused from the paywall restrictions. The recent packaging on the dolls have backlashed on advertising since the link drove kids to a p#rn website. Violence for age rating.

T- Marketing on social media  is a very good way to reach their target audience, this is a must have due to the amount of funding put into the film, it has the profit and reach out.

4 advantages of completing a PEST analysis when producing a media product.

A PEST analysis allows the company to identify any weaknesses in their film, much like a SWOT analysis, in delves into political, social, technological, and economical matters which could affect an audiences' viewing. Acknowledging the potential ban from certain places in the world due to religious or political reasons helps a company understand the films reach. It helps a company realise what aspects of the film they need to change to comply to these rules. The company can then see where the film is most likely to succeed.

identify and explain two reasons why it is useful for media institutions to gather audience feedback on media products they may have produced.

1. It's needed so a company can understand what they need to change to appease their target audience. By keeping the audience happy, they can generate a good rapport which in turn, helps the company gain profit.

2. If the audience doesn't like the product, the institute needs to know otherwise they would be releasing something that they couldn't profit from. By eliminating out things that aren't of value to the intended audience, the company can focus instead on what does sell, increasing chances of profit.