Newspaper- Ownership

The Sun, The Times and The Sun on Sunday are owned by Rupert Murdoch's News Corporation. The Independent, the I, and The Independent on Sunday are owned by Alexander Lebedev's Independent Print Limited.

The Sun- Tabloid 

Tabloid Press: Simple and short sentences and paragraphs. Language is emotive, dramatic or sensationalist. Slang and puns are common. Quality Press: More complex. Had TV ads appealing to lower class individuals. Above the line advertising

The independent- Broadsheet

Broadsheet Press: higher news content than the 'red tops', cost more to buy and have a lower circulation. The style of writing differs from tabloids with longer sentences and paragraphs, and more articles offering in-depth analysis. More depth, more journalism, formal language, for people with a higher education. Political viewpoints.

Both reaches different demo/socio/psycho graphics.

Other Tabloids:

• Red Tops: The Sun, Daily Mirror, and Daily Star.
• Middle Market Dailies: The Daily Express and The Daily Mail.
• Qualitative Newspapers: The Daily Telegraph, The Financial Times, The Guardian, The Independent, and The Times.

Other Broadsheets:

The Daily Telegraph, The Financial Times, The Guardian, The Independent and The Times.

Online: easy to access, no need to waste resources, easy for commuters, subscriptions, email advertising, cheaper, target audience.

The Independent: launched as a competitor against free papers. Last printed on Saturday 26th march 2016 leaving only its digital editions. Cost only 20p when published, now owned by the JPIMedia group.

The Sun:

Red Top.

Offering different versions of The Sun.

brash, harsh terminology.

Reception Theory:

Preferred Reading: The audience responding to the products the way media producers want/ expect them too.

Negotiated Reading: Partially agreeing with the product.

Oppositional Reading: Complete disagreement with the product.

Example: Peppa Pig

Preferred: children and most people would just be content in watching the series with no opposition. Good messages and good morals presented in series.

Negotiated: All good messages and morals but the characters are different animals which could get children talking to animals instead of their peers.

Oppositional Reading: Animals can't talk- bad for development of children, some actions could be dangerous, the show could promote eating too much unhealthy food e.g cookies and ice cream.

Textual Analysis.

Sun VS Independent.

Independent- serif font make it more mature (Broadsheet). Text right below image with image- anchorage. Broadsheets like the Independent are more text heavy.

Sun- Tabloid- Sans serif font- nicknamed 'red top tabloids'. Heavy on male gaze

Burliner- mix of broadsheet and tabloid

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Red-top tabloid newspapers such as The Sun, Daily mirror, Daily record, The Daily telegraph, The Guardian, and Daily star are most likely to attract an audience in the C2DE demographic with the Daily Mail being the only one to be more appealing to women, the rest are read more by men. The Sun is the most popular tabloid out of all of them, The Mirror targets a younger audience due to the content whilst The Sun and Daily Telegraph are more attractive to the older audience. The Independent attracts the more intellectual and educated audience in the ABC1 bracket similarly to the London Evening Standard.

Circulation: the amount of printed product, printed due to be distributed and bought.

Regulator and Authority:

Magazine and Newspaper Regulator: IPSO and the collator is Pamco

Independent Press Standards Organisation

Codes of conduct:

News has to be accurate

Privacy

Harassment 

Journalists cant use harassment to get interviews

Children in sex cases

Hospitals- Can't disclose where

Can't name victims of sexual assault

Can't discriminate

Can't pay/ blackmail for info

Confidential sources remain anonymous

Doesn't disclose woman's name as to not infringe her right away

Accurate

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