Radio

Heart FM

Which platforms can you access radio broadcasting? Phone, computer, radio in car, radio

• AM and FM The original way of broadcasting radio, 'Amplitude Modulation', was supplanted by a higher quality transmission method in the late 1950s, called Frequency Modulation. ...
• Digital Satellite Radio via TV 
• Digital Terrestrial Television 
• DAB Digital Radio 
• DAB+ Digital Radio 
• Cable 
• Internet Radio to desktop 
• Internet Radio to mobile apps 
• TV
• DAB (Digital Audio Broadcasting)

Most Popular Streaming Services:

Spotify- the first and most popular streaming services. Joined ventures with internet TV streaming such as NOW Tv.

Amazon Music- not free at all. Alexa forces you into buying it.

Radio ownership:

Heart is a radio network of 22 stations owned by global.

Global owns: heart, classic, smooth, capital, radio x, LBC, Gold.

Advertising Heart- Above the line traditional advertising is used.

heart TV advert

Used a lot of red to link to heart. Older male/ adult audience

How is sponsorship used across the website?

Christmas--> adverts, black Friday/ Temu

How can listeners access the station? You can click onto the radio homepage.

Which aspects of the website appeals to the target audience? There's a section where you can choose what type of music you want to listen to e.g heart 10's, heart 20's, there's a news section and lifestyle menu.

How do jingles appeal: trending music selection, Ed Sheeran, popular songs, 

Mode of address- how a media product speaks to an audience: formal, informal, colloquial

sound motif- sound effect combination relevant to a setting or character, situation or idea

ident- short piece of audio or audio visual content produced by radio or television stations to identify themselves on air 'This is heaaaaaaaaaaaaart'

Heart phone in: colloquial.

The ones that attracts an older audience has slower music

RAJAR (Radio Joint Audience Research): In charge of the listenership of the whole of the radio in the UK.

Data shown in quarters.

Presenters could change figures

Listening online reaches 289 million hours. The total average number of weekly hours listened to radio for this Quarter is 1.045 billion hours.

On average 88% of the UK population tune in to radio each week- Commuting into work or just listening in the car amounts to all these hours.

The most popular way of listening is through DAB radio, and the least is through digital television.

Question:

1. It has decreased since 1999 since the content might not be that popular anymore. As time goes on, radio becomes a saturated market with many different types of content available which can be more appeal and generalised. Hallam might be a nice radio channel where the content isn't as in demand.

2. Hallam isn't that well known, and neither are the presenters which means that they can't really expand to a larger audience if no one has heard of the presenters. Also, most people are choosing bluetooth as we progress into a society with more advanced technology, meaning that this niche radio station will be replaced by popular dongs bluetoothed straight to their headphones or car.