Unit 1

Theory and effects: Talks about how media can effect society or individuals. Theories supporting the influence of violent media: Active/ passive audiences- Accept message VS contradict message Hypodermic Needle Theory- Inject ideas from media Cohen (Moral Panic 1972)- 'Folk Devils' certain people pose threats e.g hoodies Desensitisation- Loss of feeling Mulvey Male Gaze- Women viewed through a male lenses Anderson Media Violence On Youth- Violent media enables violent thoughts on children. other factors can affect aggression etc e.g- parenting, influence, mental health. No one is immune to the effects of media violence. If you know how to behave in society, there is less chance you will be a rebel- bad assumption. Counter argument: Gauntlett (Media effects are outdated)- children are able to understand and differentialize between media from 7 years old- children are not effected COUNTERS- hypodermic-andersons-passive Blumler and Katz Uses and Gratifications - positive aspects ...

Active/ passive audience hypodermic needle theory: theory that audiences are essentially passive, absorbing the message thats being relayed by a media product. Passive audience only. Imitating what they watch links to the scream killing- mutilated girl who rejected him wearing scream mask. Another example Colorado shooting- dressed up as the joker and shot 12, killing them- claiming to be inspired by heath ledger the joker. cohen -moral panic: Encompasses the idea of folk devils in society. Moral panics happen when people become a threat to society- a group of people. Theory based on the mods and rockers in the 60's. 1972 Theory created. Mary Whitehouse creates a campaign against screen violence, she gains wide support. BBFC starts to ban or censor them outright, certification becomes stricter. Trends that link to violence- blue whale challenge . Hoodies, political.. Also:  1. Video Games Violent Video Games (1990s–2000s): Examples: Doom , Grand Theft Auto , Mortal Kombat . Pan...

Ownership: Activision created and published call of duty, they also franchise it. Franchise merch: Action figures, comic books, and card games. Plan B toys works with activision to create figurines. Developers: Infinity Ward, Treyarch, Sledgehammer Games Three because it expands the audience for the games. Marketing strategy: WW11- Focused on billboards rather than popular digital platforms. Once the code was cracked they gained exclusive content that cannot be obtained anywhere else. On their page, there are forums and blogs, all of which helps to increase the community and gaming aspect of Call of Duty. How might convergence effect video game users? Different hardware makes video games accessible on different device, offering new and different ways to play the game, also making it more accessible to certain people. For example, Call of Duty can be accessed on a smartphone not just an XBOX or PS5 which could become costly for some of the audience. By creating a game thats easily acces...