Unit 1

New talent show on the BBC: research competitors e.g Britain's got talent (secondary research) research/ interview individuals to use in the show (primary) market research in general (secondary) quantitative- numerical, precise, averages. (closed question)- simplistic, averages, collective data qualitative- wordy, written, depth, personalised. (open ended question) - trends, product reviews, success

Uses of Gratifications: PIES- Personal Identity, Information, Entertainment, Social interaction P- personal relevance to the media product. I- being informed how? E- How is it entertaining you? Emotional release? Relaxing- filling time? Sexual gratification?! S- Topic of conversation? Insight- social empathy? Sense of belonging, carrying out social roles. Replacing companionships. Passive audience: Unable to form opinions/ interpret when consuming media texts Active audience: Able to interpret media texts and form their own opinions when consuming media. Theorists: Blumbler and Katz

  1st graph shows that the predominant audience for love island are in the 16- 24 age bracket. This is because the show targets themes that are relevant and interesting to that age range. Influencers also promote this show as well as popular shops which teenagers frequent. 2nd graph shows that the viewers for love island have increased in 5 years, more people with different ethnicities watch the show rather than 'white' people.

Mainstream media product - something that reaches a larger audience, culture and groups: Adverts above the line, digital billboards Niche media products - Targets a smaller audience specialised in catering to niche needs, appealing to a small minority: Below-the-line advertising Narrowcasting - very very specific channels for specific audiences. Chris Anderson: The Long Tail Theory - published in 2004, published in 2009.   The theory is Long Tail   is where a business strategy from a company obtains profits from selling low volumes of niche products to many consumers rather than large volumes to not many consumers. Simulcasting - when a media product is broadcasted both online and via a traditional medium at the same time. In tv terms, it could refer to programme being broadcast on two different channels. e.g: French open tennis tournament. Traditional advertising - Posters, billboards, print adverts, static, magazines, leaflets, newspaper, radio. Digital advertising- Moving ...

 TV channel- MTPINK sister channels: MTPMUSIC, MTPHORROR, MTPODCAST, MTPTRUECRIME, MTPSWIMMING Mainstream content would consist of the music channel MTPMUSIC consisting of popular music tracks around the world. Niche content for MTPINK would be the horror channels as well as the channel dedicated to swimming. Even though horror could be considered mainstream, its not the most popular genre. Primary target audience reach 18-30 yr olds since they would be part of the explorer psychographic who would enjoy the stations dedicated to popular world music. The demographics would consist of BC1 classes since the higher class rich people probably dont listen or have an interest in morbid curiosity but would like podcasts and music from around the world since they are more likely to be educated and also in the psychographics of aspirers and explorers. These channels can be downloaded so the consumer can view it anywhere whenever they want to. This helps to target my primary audience since th...

Mainstream media product- something that reaches a larger audience, culture and groups: Adverts above the line, digital billboards Niche media products- Targets a smaller audience specialised in catering to niche needs, appealing to a small minority: Below-the-line advertising Narrowcasting- very very specific channels for specific audiences. Chris Anderson: The Long Tail Theory- published in 2004, published in 2009. Concerns mass vs niche products/ audience.

Technological convergence allows audiences to access media content from multiple platforms on one device. It involves the coming together of information and communication technologies to create new ways of producing and distributing products and services to media audiences. A black box: device that supplies us with all our information and media requirements e.g smartphone. Its cost effective, can carry it around easier/ more portable, however a laptop can be quite expensive.

Advertisements: Payments from brands in return for the placement in return for the placement if promotional material on pages or during production- could be in the form of commercial breaks, or via product placement.

Apple TV: used to be $5 per month, bad reviews. Disney+: $7 per month, for kids, pixar, starwars, national geographic. HBO Max: $15 month: (expensive) Peacock: Free, netflix shows and hulu goes to Peacock, Unclear.

Tv. film, radio, magazines, newspapers, video games, advertising & marketing. Identify: a mark per point. Explain: (2 marks) Analyse: 12-17 marks Discuss statement/ case study: 12-20 marks Examples will be awarded with marks, marks on media products as well. Why do we pay a tv licence?: current fee: £169.50 or £57 for black and white. BBC - public service broadcasting channel (no ads)- doesn't advertise any products/ brands. ITV- commercial (ads) PSB= For the public- no ads- informs rather than takes sides. PSB Rules:  multi- cultural, all accepting and inclusive.  Must inform. Must be distinctive.  Reflective of UK. Remit--> promise of a program. which is different for each industry. BBC= Inform, educate & entertain.