Unit 1

Heart FM Which platforms can you access radio broadcasting? Phone, computer, radio in car, radio AM and FM The original way of broadcasting radio, 'Amplitude Modulation', was supplanted by a higher quality transmission method in the late 1950s, called Frequency Modulation. ... Digital Satellite Radio via TV  Digital Terrestrial Television  DAB Digital Radio  DAB+ Digital Radio  Cable  Internet Radio to desktop  Internet Radio to mobile apps  TV DAB (Digital Audio Broadcasting) Most Popular Streaming Services: Spotify- the first and most popular streaming services. Joined ventures with internet TV streaming such as NOW Tv. Amazon Music- not free at all. Alexa forces you into buying it. Radio ownership: Heart is a radio network of 22 stations owned by global. Global owns: heart, classic, smooth, capital, radio x, LBC, Gold. Advertising Heart- Above the line traditional advertising is used. heart TV advert Used a lot of red to link to heart. Older male/ a...

The Sun, The Times and The Sun on Sunday are owned by Rupert Murdoch's News Corporation . The Independent, the I, and The Independent on Sunday are owned by Alexander Lebedev's Independent Print Limited. The Sun- Tabloid  Tabloid Press: Simple and short sentences and paragraphs. Language is emotive, dramatic or sensationalist. Slang and puns are common. Quality Press: More complex. Had TV ads appealing to lower class individuals. Above the line advertising The independent- Broadsheet Broadsheet Press: higher news content than the 'red tops', cost more to buy and have a lower circulation . The style of writing differs from tabloids with longer sentences and paragraphs, and more articles offering in-depth analysis. More depth, more journalism, formal language, for people with a higher education. Political viewpoints. Both reaches different demo/socio/psycho graphics. Other Tabloids: Red Tops: The Sun, Daily Mirror, and Daily Star. Middle Market Dailies: The Daily Expres...

Explain three ways in which online technologies can be used to enhance traditional advertising methods?  One way would be social media, the upcoming film 'Wicked' uses above-the-line advertising on platforms such as tiktok to promote the film. These short videos with famous people in it such as Ariana Grande grabs the users attention, with key colours such as pink and green further reflected in the videos to symbolise 'wicked'. Another way would be coke cola using traditional methods such as TV adverts which is also above-the-line advertising to promote their campaigns such as the christmas one. This way of advertising greatly increases the audience reach since the advert can be placed on any channel. The third way of advertising would be pepsi using spotify to advertise their drink, this is also a traditional way of advertising since its audio. This reaches a vast majority of people since nearly everyone listens to music on spotify without premium. This is also above-t...

PEST: P olitical factors E conomic factors S ocial factors T echnological factors Used when gathering ideas abt pre-early prod stages. P- some media is banned in some countries e.g in china, north korea etc. (middle-east) Due to ethical, cultural, social media, and religion matters E- subscriptions, revenue, paywalls (pay to access), social media payment, globalisation, companies paying for advertising S- piracy, fake news, privacy issues, cyberbullying, interacting T- social messaging, global accessing, 14/7 access, ability to stream/ download videos PEST- make a connection between PEST and two media products. Why is PEST analysis crucial to the research and evaluating stages of a media product? DISNEY: P- Could the advertising campaign offend the audience members? E- Could it become to expensive for consumers to buy? S- Are there enough opportunities to maximise potential synergy and/ or marketing methods? T- Wide range of audience accessibility? Wicked P- In some countries they migh...

Levi Strauss- binary opposition- a film needs to have opposing sides. Encanto- mainstream with a niche. Primary audience- children, Secondary- adults. BBFC needs a qualification to be granted cinema or DVD release. Get Out (15)- Is considered a 15 because its not that graphic, no nudity or exposure is there- only some bad language and blood which is seen all the time in that genre. The theme isn't that heavy and messed up unlike some movies which can be psychologically damaging to the viewer. Frozen (PG)- Is a PG instead of a U since PEGI believes that there is some mild violence within the film.

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PEET- 3X paragraphs Point- What is the point your making? Example- Where does this specifically link to the set text? Explain- Textual analysis- media terminology- how does it link back to question? Theory- what does this theory link support? first paragraph:  Levi- Strauss and binary opposition/ Barthes enigma code (wondering)/ Propp theory specify what scene, what convention is present, end on a theorist to back it all up. In Peeles 2017 film 'Get out' he juxtaposes genre conventions by using lighting in a conflicting way to create an enigma. In the first opening scene, the lampposts are the main source of light which highlights the long stretch of empty road alongside our protagonist. The protagonist is within the shadows, almost hidden with his dark outfit- making us question whether he is there to commit a crime due to stereotypes in film, since he is in an affluent suburb looking and acting out of place. In contrast, the eerie car that increases the tension in a negative ...

Get Out- Directed by Jordan Peele Blumhouse & Monkeypaw Distributed by Universal. Budget $4.5 million Box office: $255.4 million crab, long shot. zoom- close up, medium close up- we are experiencing this with him, role of the spectator. shrill/ imposing soundtrack, visually impaired, contrapuntal sound. Panning. Over- the- shoulder shot to see car- spectator. Head on a swivel. Not much camera movement to show fluidity/ repeated action. Eye level to show how we as the viewer are on his level- we relate to him and we are with him in this position. all diegetic sound apart from when the car comes along- diegetic, contrapuntal. Cricket, ups the tempo, irritating, fast, tension. 'Run rabbit' song- hes the rabbit being hunted- the victim. Music creates a sense of enigma 2. watch: crickets- dialogue- car sound diegetic approaching him- creaking then increase in volume- off screen diegetic run rabbit- non diegetic run rabbit- sound bridges into violin. then just sharp violin sounds...

Narrative Theories: Levi- Strauss and binary opposition: Narrative tension is based around polar opposition. Could be two characters fighting or something else. (Can't have a functioning narrative without disagreement). Example: black vs white, boy vs girl, action vs inaction, strong vs weak, democracy vs dictatorship. Vladimir Propp- Propp theory: a story will always have a: hero, villain, dispatcher (sets hero off on the quest), donor (has a magical power/ object that will help in the quest), princess (prize for the hero), her father (rewards the hero), false hero (fake hero- is a liar), the helper (helps the hero along the way). Example: Harry Potter- Harry is the hero, Voldemort is the villain, Dumbledoor/ Hermione/ Ron could be the donors, Ginny Weasley could be considered the princess, Ginny's father is 'her father', Hagrid or Dumbledoor are the dispatchers, Dumbledoor/ Hagrid are the helpers as well as most of the other characters, Draco is the false hero pos...