Unit 1

Active/ passive audience hypodermic needle theory: theory that audiences are essentially passive, absorbing the message thats being relayed by a media product. Passive audience only. Imitating what they watch links to the scream killing- mutilated girl who rejected him wearing scream mask. Another example Colorado shooting- dressed up as the joker and shot 12, killing them- claiming to be inspired by heath ledger the joker. cohen -moral panic: Encompasses the idea of folk devils in society. Moral panics happen when people become a threat to society- a group of people. Theory based on the mods and rockers in the 60's. 1972 Theory created. Mary Whitehouse creates a campaign against screen violence, she gains wide support. BBFC starts to ban or censor them outright, certification becomes stricter. Trends that link to violence- blue whale challenge . Hoodies, political.. Also:  1. Video Games Violent Video Games (1990s–2000s): Examples: Doom , Grand Theft Auto , Mortal Kombat . Pan...

Ownership: Activision created and published call of duty, they also franchise it. Franchise merch: Action figures, comic books, and card games. Plan B toys works with activision to create figurines. Developers: Infinity Ward, Treyarch, Sledgehammer Games Three because it expands the audience for the games. Marketing strategy: WW11- Focused on billboards rather than popular digital platforms. Once the code was cracked they gained exclusive content that cannot be obtained anywhere else. On their page, there are forums and blogs, all of which helps to increase the community and gaming aspect of Call of Duty. How might convergence effect video game users? Different hardware makes video games accessible on different device, offering new and different ways to play the game, also making it more accessible to certain people. For example, Call of Duty can be accessed on a smartphone not just an XBOX or PS5 which could become costly for some of the audience. By creating a game thats easily acces...

Heart FM Which platforms can you access radio broadcasting? Phone, computer, radio in car, radio AM and FM The original way of broadcasting radio, 'Amplitude Modulation', was supplanted by a higher quality transmission method in the late 1950s, called Frequency Modulation. ... Digital Satellite Radio via TV  Digital Terrestrial Television  DAB Digital Radio  DAB+ Digital Radio  Cable  Internet Radio to desktop  Internet Radio to mobile apps  TV DAB (Digital Audio Broadcasting) Most Popular Streaming Services: Spotify- the first and most popular streaming services. Joined ventures with internet TV streaming such as NOW Tv. Amazon Music- not free at all. Alexa forces you into buying it. Radio ownership: Heart is a radio network of 22 stations owned by global. Global owns: heart, classic, smooth, capital, radio x, LBC, Gold. Advertising Heart- Above the line traditional advertising is used. heart TV advert Used a lot of red to link to heart. Older male/ a...

The Sun, The Times and The Sun on Sunday are owned by Rupert Murdoch's News Corporation . The Independent, the I, and The Independent on Sunday are owned by Alexander Lebedev's Independent Print Limited. The Sun- Tabloid  Tabloid Press: Simple and short sentences and paragraphs. Language is emotive, dramatic or sensationalist. Slang and puns are common. Quality Press: More complex. Had TV ads appealing to lower class individuals. Above the line advertising The independent- Broadsheet Broadsheet Press: higher news content than the 'red tops', cost more to buy and have a lower circulation . The style of writing differs from tabloids with longer sentences and paragraphs, and more articles offering in-depth analysis. More depth, more journalism, formal language, for people with a higher education. Political viewpoints. Both reaches different demo/socio/psycho graphics. Other Tabloids: Red Tops: The Sun, Daily Mirror, and Daily Star. Middle Market Dailies: The Daily Expres...

Explain three ways in which online technologies can be used to enhance traditional advertising methods?  One way would be social media, the upcoming film 'Wicked' uses above-the-line advertising on platforms such as tiktok to promote the film. These short videos with famous people in it such as Ariana Grande grabs the users attention, with key colours such as pink and green further reflected in the videos to symbolise 'wicked'. Another way would be coke cola using traditional methods such as TV adverts which is also above-the-line advertising to promote their campaigns such as the christmas one. This way of advertising greatly increases the audience reach since the advert can be placed on any channel. The third way of advertising would be pepsi using spotify to advertise their drink, this is also a traditional way of advertising since its audio. This reaches a vast majority of people since nearly everyone listens to music on spotify without premium. This is also above-t...

PEST: P olitical factors E conomic factors S ocial factors T echnological factors Used when gathering ideas abt pre-early prod stages. P- some media is banned in some countries e.g in china, north korea etc. (middle-east) Due to ethical, cultural, social media, and religion matters E- subscriptions, revenue, paywalls (pay to access), social media payment, globalisation, companies paying for advertising S- piracy, fake news, privacy issues, cyberbullying, interacting T- social messaging, global accessing, 14/7 access, ability to stream/ download videos PEST- make a connection between PEST and two media products. Why is PEST analysis crucial to the research and evaluating stages of a media product? DISNEY: P- Could the advertising campaign offend the audience members? E- Could it become to expensive for consumers to buy? S- Are there enough opportunities to maximise potential synergy and/ or marketing methods? T- Wide range of audience accessibility? Wicked P- In some countries they migh...